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SERVICES MARKETING
- Publisher: VENUS
- Model-isbn: 9789348857811
- ISBN: 9789348857811
- Availability: In Stock
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₹3,100.00
| Author | Peter F Drucker |
|---|---|
| Page No | 288 |
| Year | 2026 |
1. Introduction to Services Marketing 2. Consumer Behavior in Services 3. The Services Marketing Mix (7Ps) 4. Service Quality and Customer Satisfaction 5. Relationship Marketing and Customer Retention 6. Technology and Innovation in Services 7. Service Operations and Process Management 8. Services Branding and Positioning 9. International and Cross-Cultural Services Marketing