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The Professional Marketing Audit
- Publisher: VENUS
- Model-isbn: 9789348857897
- ISBN: 9789348857897
- Availability: In Stock
-
₹3,100.00
| Author | S Mohapatra |
|---|---|
| Page No | 298 |
| Year | 2026 |
1. Introduction to Marketing Audit 2. Planning the Audit 3. Marketing Environment Audit 4. Organizational/Internal Audit 5. Marketing Strategy Audit 6. Marketing Systems Audit 7. Marketing Productivity and Performance Audit 8. Customer and Market Research Audit