Insurance Marketing

1. Insurance: An Introduction, 2. Customer Servicing, 3. Environment of Insurance Marketing, 4. The Regulation of the Individual Health Insurance Market, 5. Competition in Health Insurance, 6. The Experience and Problems of Insurance Marketing, 7. Role of Relationship Marketing on Insurance Market, 8. Insurance Distribution Channels: Markets in Transition, 9. Direct Marketing of Insurance, 10. Insurance Marketing in the Digital Age, 11. Micro Insurance, 12. Marketing Mix, 13. Market Segmentation and Positioning, 14. Marketing of Critical Illness Insurance, 15. Pricing Elements, 16. Underwriting, 17. Life Insurance Products, 18. Claim Settlement, 19. Contract Law .